My life experiences span luxury yachts in the Med, investment banks in London, government advisory and international franchise groups in South Africa. I know a thing or two about what excellence looks like and, more importantly, how it feels to be part of an elite team of high performers.
I am driven by one, simple but exponentially powerful belief that I DID NOT WAKE UP TODAY TO BE MEDIOCRE.
But I have been a square peg in round holes, stuck in jobs that I hated because I did not consider a broader horizon – a world where I could apply my skills from remote locations, for clients anywhere English is spoken.
So Hey Hi! was born, and today, I work with people I love on creative projects that excite me, in locations that blow my mind.
South Africa has extraordinary talent, and too many people whose opportunities don’t reflect their abilities. For many, the barrier is access. They have the experience, ideas and commitment, yet struggle to reach businesses that could benefit from what they do.
I want to be part of changing that.
Through HeyHI!, I bring together businesses in the US and UK and talented South African freelancers, specialists and agencies. I start by understanding what a business wants to achieve, shape a marketing strategy around those goals, then connect the people who can help deliver it.
And I stay involved. Clear briefs, coordinated campaigns and thoughtful feedback give good people the direction and support to do their best work. Business owners get someone who understands their priorities and takes responsibility for keeping the marketing moving.
That’s the opportunity I see: helping businesses make thoughtful use of their marketing investment while opening doors for people whose work deserves to be seen and valued.
Running through all of this is my first great love: storytelling. Finding the interesting thing someone has almost forgotten to mention. Making a complicated idea feel simple. Helping a business explain why its work deserves someone’s attention.
Words, carefully crafted and connected to a purpose, can move people. Bringing the right people together can turn those words into something real.
That’s pretty cool, I think.
