I connect your business goals with marketing strategy, then help turn that strategy into work that gets delivered.
At a strategic level, I help you clarify your audience, messaging, priorities and where to focus your marketing investment. On the ground, I plan campaigns, write and refine content, brief creatives, coordinate delivery and review the work against its original purpose.
You get someone who can contribute to the bigger business conversation and stay involved in the details that bring it to life.
HeyHI! is my independent marketing consultancy. You work directly with me, Deirdre Moore, and I bring in additional expertise according to what your business needs.
That might include a freelance designer, a paid advertising specialist or a full-service agency. I help select and coordinate the right people around your strategy, scope and budget.
If you already have an agency or internal marketing team, I can work alongside them.
A fractional Chief Marketing Officer provides senior marketing leadership on a part-time or agreed-scope basis.
In that role, I help set your marketing direction, guide priorities and spending, coordinate the people doing the work and review progress with you. It’s a way to bring experienced marketing leadership into your business without creating a full-time executive position.
South Africa is home to exceptional, globally competitive creatives—offering world-class quality at more accessible rates. With strong English language skills, cultural fluency, and time zones that align well with both the UK and US, it’s a smart, strategic choice for businesses around the world.
Yes. You may already have capable people doing good work who would benefit from clearer direction, stronger briefs or more coordination.
I work with your employees, freelancers and agencies to connect their contributions with your business goals. We establish responsibilities, deliverables and a shared plan so everyone understands how their work fits together.
I work with businesses ready to give their marketing consistent attention and direction, particularly those in the UK and on the US East Coast.
My experience includes financial services, fintech, property, lifestyle and other service-led businesses. The strongest fit is usually an owner or leadership team that values honest communication, welcomes ideas and wants a collaborative relationship.
Yes. Storytelling and copywriting are central to my work.
I develop messaging and create website copy, articles, newsletters, email campaigns, social content, presentations and podcast scripts. I also plan how content works across channels, helping you communicate a clear, consistent message rather than treating each piece as an isolated task.
Writing can form part of a wider marketing engagement or an agreed standalone project.
I’m based in South Africa and work remotely with clients in the UK and US.
We meet weekly with a clear agenda to review progress, make decisions and establish deliverables. We plan ahead and agree on communication channels, meeting times and feedback windows that suit everyone.
Hours can be flexible because our ways of working are clear. You know what’s underway, what’s needed from you and what happens next.
The fee depends on the scope, level of involvement and expertise your business needs.
We discuss your priorities and available budget, then agree on what can realistically be delivered. My fee and any additional costs, such as creative specialists, advertising or software, are made clear in the proposal.
Different budgets call for different scopes. The starting point is deciding where my involvement can be most useful.
I use AI to support tasks such as reviewing large bodies of content, identifying potential highlights in podcast material and exploring initial ideas.
Every output needs personal judgment. I check suggested quotes against their source, review factual claims and refine ideas and wording for the audience and purpose.
Anything developed with AI gets reviewed before it becomes part of your marketing.
We start by agreeing on what marketing needs to contribute to your business, then choose measures that help us assess that progress.
Depending on the work, these might include relevant enquiries, conversions, audience engagement or how effectively a campaign supports a particular offer. I look at those measures in context, using the information available to guide decisions and adjustments.
Follower counts and reach can be useful, but they need a clear connection to what you’re trying to achieve.
Book a discovery call or email me at deirdre@heyhi.co.za.
Tell me about your business, what you want to achieve and where you need support. From there, I’ll recommend a scope of work with clear priorities, responsibilities and fees.
